According to new research by Which? only one in 10 adults (12 per cent) aged 55 or over say they have put aside money to pay for any care needs as they get older. More than half (55 per cent) of them say they are prioritising other things they want or need to do now over planning for care.
As the Government prepares its forthcoming green paper on social care, Which?’s report: Beyond Social Care: Keeping Later Life Positive, signals that any policy proposals that put the burden of planning for care on ordinary people may be doomed to fail. A survey carried out as part of the research found that when asked what would be their first port of call when looking into care options for themselves or a relative, Google was the most popular option among all adults – ahead of speaking to the local GP or friends and family.
Which? is calling on the Government to use its forthcoming social care green paper to take these insights on real consumer behaviour into account and create a social care system that works for the people that will come to require support in later life.